That’s the shift in direction UK consumers are taking, according to a jointly commissioned ‘State of Retail Report’ by the British Fashion Council (BFC) and buy now pay later service Clearpay.Highlighting the outlook for fashion and beauty in the run-up to ‘Freedom Day’ last week, the data reflects Clearpay customer purchases. Those ‘bounce-back wardrobe’ staples include outfits for “garden parties and beyond”, with the top five dress silhouettes led by ‘Babydoll’ followed by ‘Chiffon’, ‘Tiered’, ‘Floral’ and ‘Frill’.
Meanwhile, the top three prints have been about “making a statement” and include bright, bold and graphic led by ‘Beaded’, followed by ‘Rainbow’, and ‘Logo/script’.Women spent, o…