Eligible clothing must function perfectly and be in good condition – complete with garment tags and in working condition – the retailer said, and will be taken in through Patagonia’s Worn Wear program. Items can be mailed in using a prepaid label. In exchange for accepted apparel, customers will receive credit that can be used to purchase items in Patagonia retail stores, on WornWear.com and Patagonia.com.The Worn Wear program was first launched in 2017, repairing, recycling and upcycling used clothing. Previously, customers were required to bring clothing to any Patagonia retail location to participate and receive a credit. The new mail-in trade option comes as part of Patagonia’s effort to make sustainable practices as accessible to its customers as possible.
As concern over the environmental impact of the fashion industry grows, brands and retailers at all price points continue to launch new sustainability initiatives and build upon their existing programs.Last year, both Guess and Reformation entered into wardrobe recycling programs, while Ralph Lauren, Chanel, Wrangler and Gap have each announced their own eco-friendly initiatives, investments and programs in 2019.
