The Fashion Retail Academy (FRA) commissioned Onepoll to speak to 2,000 people and found that over half (51.4%) of Britons think this way, a 33.8% increase in just 12 months. And almost three-quarters (71.3%) of shoppers would now choose to recycle their clothes rather than throw them away.Additionally, 66% of consumers would buy second-hand clothes, with 15% more women saying they would do so than men.
It’s particularly interesting that we’re seeing such big jumps over a relatively short 12-month period and this reflects both the news flow around sustainability issues, and initiatives from fashion companies and retailers, as well as non-profit organisations, in order to educate consumers on the subject.“The sustainability agenda has made massive strides worldwide in the past …